_______ memorial day


it’s a weird day actually, memorial day! on the one hand i want to lead it off with “happy”. hoping you get to enjoy your day off with family, friends, and seedless watermelon. on the other hand i want to lead it off with “let’s remember on this” because i’m grateful to those who have served in our nation’s past & present to make possible the freedom we enjoy every day. i guess it’s a little mix of both. and on these usa days, i have to acknowledge that we’re not perfect and have a lot to learn from the rest of the world and a lot to share … but we’re made of the good stuff and on our way. and there’s no doubt i’m in love with this beautiful country and proud to be an american girl!

little note, this bracelet is via urbain, a really cool mn-based company by connor kettering. they gather raw materials from historic sites and incorporate them into the jewelry & accessory designs. super unique pieces with a story attached. i love it!

and if you’re into a house shoe that can turn into an oh-wait-i-need-to-run-next-door-for-a-quick-coffee throw-on, these birdies slippers (c/o) are perfect. they’re comfortable, great quality, and easy to slip into an overnight bag for a weekend trip to anywhere. recommend!

photos by iz kruse

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There are a million ways we can live beyond ourselves and improve the world around us. Whether it’s writing a check to a charity organization or volunteering at a shelter or donating our time to a crisis nursery. Nothing like looking into the eyes of someone corralling 3 children and clearly loving them ardently while working desperately to provide for their family’s next meal… or being faced with someone diagnosed with a terminal illness that the medical field is a few major donations away from finding a cure for…. to remind us of how small we are and how big this world is and how real the pain and struggle can be. And so many are right in the middle of it.

I think it starts with just being there. Outside of our regular world. Being not just aware but making eye-contact. And that naturally churns up in us an innate response of love and thirst for justice and almost a protectiveness of our fellow human. So that taking action becomes like… of course. Naturale.

It’s ok to start small but we should for sure start now. Easy to be like, well… I’m really busy right now or I’m still saving up for this or that. But habits are a powerful shaper of humanity. If we start something when we have little (time, energy, resources), we will be more likely to continue when we have more. And we as individuals have the incredible honor to hold this unlimited potential within each of us … as agents of very real change. And the really cool thing is, since we are all so different, we each have such widely ranging passions which will resonate with particular movements and organizations that are doing good things in our communities & across the world. So if everyone makes it a regular life priority to get involved with and contribute to organizations and movements closest to their hearts, all the bases will get covered!

Grateful for businesses like Altar’d State and all of the ways they actually walk this out. Their employees have volunteered 4000 hours of time for non-profit organizations. They sponsor 168 children in Peru. They’ve donated $3.3 million to various community-based organizations and charities, most chosen by retail employees at their stores. If every business gave back the way they do, yikes…. we’d really be mobilizing a lot of agents for change. And idk I like buying a shirt from a place that has this mindset and manifest action over a place that doesn’t. Not that I won’t ever shop at places that don’t but I’d rather support places that do. You know?

So so soooo many incredible organizations out there. And I do believe we should each find our own fit but it may take some sampling. Two that are close to my heart are Dress for Success & People Serving People. I’d love to hear of others you love and ways you like to get involved and make the world a better place! It’s wildly cliche I know, but just actually so important and a conversation we need to keep having. <3

This post sponsored by Altar’d State, but all thoughts and opinions 100% me.

kimono via Altar’d State (under $60), dress via Reed Marie Collection
photos by Iz Kruse

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Well it’s not summer yet but it felt like it yesterday. So da shorties came out. For my go-to pair this season, I’m keeping the fringe, keeping the distress, adding a high-waist. These are from Altar’d State. Love those looks you can just throw on easy and can go anywhere in. You never know where a warm day in MN will bring you. Literally I’ll be wrapping up an event in Mpls and a friend will be like we’re out on Tonka! I’m like cool I’ll be there in 45. Always actually have a bikini, towel, and frisbee in my car just in case.


This post sponsored by Altar’d State.
photos by Isabel Kruse
The rest of the outfit: Sweater via Scout & Molly’s, loafers via Schuler Shoes

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What She Said // by Niche x W Minneapolis

Welcome to the What She Said recap coverage scavenger hunt, lol. Our creative marketing agency, by Niche came alongside this electric global cause initiated by W Hotels to help plan an event that would also be its public debut. In case you missed it, you can still get your fill of inspiration from the interactive panel discussion because you can actually listen to the full podcast on W Hotel’s The Angle! When a couple hundred go-getter women, leaders in the Twin Cities Fashion, Design, & Social Media industries, get together… good things happen! It was a definite highlight to hear afterwards from guests who were inspired to make a big new move in their careers or had a moment of connecting-the-dots and revelation that they felt could really help advance their passions.

View the full photo album on by Niche’s Facebook. Ps- like da page! <3 And yes I did this on purpose so maybe you would haha (PS- all images by Russell Heeter)

Watch the official event video by our friends, Narrate Films, right here:

There’s another really amazing video featuring red carpet interviews by Hita & Hill available on our by Niche blog!

We also worked with Basic Invite to create custom invitations for a handful of guests. I couldn’t believe how great this company was to work with. They were quick, the automated system through their website was really simple and user-friendly and the end product was very high quality. I of course had a lot of opinions and adjustments on design and aesthetic and Basic Invite was quick to carry them out to match my vision through a few emails back & forth. Couldn’t have been happier. These really added a special touch to our event. I always encourage our by Niche brands to print at least some hard-copy invites. It can really elevate a special occasion. Photos by Kelsey Lee Photo.

Thank you’s all around to…

W Minneapolis

Nicole Jennings, Owner of Queen Anna
Mindy Martell, President of Clothier Design Source
Traci Elder, VP of Marketing at Little & Co

Ali Kaplan, MSP Mag

Curated Pop-up Vendors:
Goldfine Jewelry
KISA Boutique
Queen Anna
The Glow Lounge
Reed Marie Collection
Thumbs Cookies
Urban Undercover

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Fashion Week Minnesota

Fashion Week Minnesota is just around the corner. Being involved in the industry for about 6 years now,  it’s becoming like a 2x/year family reunion. A pretty endearing situation, seeing friends, business collaborators 2, 3, 5 times a week instead of once a month or so on the regular. There are some definite traditions but also a lot of unexpected memorable moments and emergences of new ideas, lines, concepts.

I get asked a lot, so I like to put together a little list of my game-plan for the week. This is so extra haha. So we’ll see for sure what ends up going down, but hoping to make it to these events:

Thursday, 4/20
7pm, Minnstafashion at W Minneapolis
Always a great party by co-hosts W Minneapolis and The Scout Guide to kick-off the week. Music, photos, cocktails.
Tickets free: RSVP

Friday, 4/21
8pm, Envision at Machine Shop
The cornerstone of MN Fashion Week. Get ready for a lot of runway. 10 designers to present.
Tickets: $30-80: Purchase

Saturday, 4/22
2pm, Consciously Clothed at Clothier Design Source
In conjunction with #IMadeYourClothes & #FashionRevolution, a clothing swap & film viewing.
Tickets free: RSVP

6pm, Saint Paul Collection at University Club,
Well this is fun! Go St. Paul. As a native, I will definitely be in attendance at this debut event.
Tickets: $60-150: Purchase

Sunday, 4/23
11am, I am Fabulous! at Hewing Hotel
Fashion inspiration from an unexpected source. I love the concept. And event producer Sarah, a gem!
Tickets: $10-40: Purchase

530pm, Queen Anna Grand Opening at 109 N 2nd Street
Nicole Jennings’ philanthropically-minded contemporary women’s fashion boutique opens with a bang.
Tickets free: RSVP

Monday, 4/24
6pm, Black Magic Woman III at Norseman Distillery
Art, music, & Norseman vibes. Heard great things so far, excited to check it out!
Tickets free: RSVP

Tuesday, 4/25 
6pm, FGI of MSP presents Online/Offline: The Business of Fashion at Bachelor Farmer
Guest speakers with highly decorated careers speak on building a better business/brand
Tickets: $10-25: Purchase

7pm, JoyNoelle 2017 at Aria
A consistently elevated designer presents her latest collection. Always V couture and V memorable.
Tickets: $15-50: Purchase

There’s actually even more going on than this. View the full calendar and learn about Fashion Week Minnesota.

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