What She Said // by Niche x W Minneapolis

Welcome to the What She Said recap coverage scavenger hunt, lol. Our creative marketing agency, by Niche came alongside this electric global cause initiated by W Hotels to help plan an event that would also be its public debut. In case you missed it, you can still get your fill of inspiration from the interactive panel discussion because you can actually listen to the full podcast on W Hotel’s The Angle! When a couple hundred go-getter women, leaders in the Twin Cities Fashion, Design, & Social Media industries, get together… good things happen! It was a definite highlight to hear afterwards from guests who were inspired to make a big new move in their careers or had a moment of connecting-the-dots and revelation that they felt could really help advance their passions.

View the full photo album on by Niche’s Facebook. Ps- like da page! <3 And yes I did this on purpose so maybe you would haha (PS- all images by Russell Heeter)

Watch the official event video by our friends, Narrate Films, right here:

There’s another really amazing video featuring red carpet interviews by Hita & Hill available on our by Niche blog!

We also worked with Basic Invite to create custom invitations for a handful of guests. I couldn’t believe how great this company was to work with. They were quick, the automated system through their website was really simple and user-friendly and the end product was very high quality. I of course had a lot of opinions and adjustments on design and aesthetic and Basic Invite was quick to carry them out to match my vision through a few emails back & forth. Couldn’t have been happier. These really added a special touch to our event. I always encourage our by Niche brands to print at least some hard-copy invites. It can really elevate a special occasion. Photos by Kelsey Lee Photo.

Thank you’s all around to…

W Minneapolis

Nicole Jennings, Owner of Queen Anna
Mindy Martell, President of Clothier Design Source
Traci Elder, VP of Marketing at Little & Co

Ali Kaplan, MSP Mag

Curated Pop-up Vendors:
Goldfine Jewelry
KISA Boutique
Queen Anna
The Glow Lounge
Reed Marie Collection
Thumbs Cookies
Urban Undercover

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Fashion Week Minnesota

Fashion Week Minnesota is just around the corner. Being involved in the industry for about 6 years now,  it’s becoming like a 2x/year family reunion. A pretty endearing situation, seeing friends, business collaborators 2, 3, 5 times a week instead of once a month or so on the regular. There are some definite traditions but also a lot of unexpected memorable moments and emergences of new ideas, lines, concepts.

I get asked a lot, so I like to put together a little list of my game-plan for the week. This is so extra haha. So we’ll see for sure what ends up going down, but hoping to make it to these events:

Thursday, 4/20
7pm, Minnstafashion at W Minneapolis
Always a great party by co-hosts W Minneapolis and The Scout Guide to kick-off the week. Music, photos, cocktails.
Tickets free: RSVP

Friday, 4/21
8pm, Envision at Machine Shop
The cornerstone of MN Fashion Week. Get ready for a lot of runway. 10 designers to present.
Tickets: $30-80: Purchase

Saturday, 4/22
2pm, Consciously Clothed at Clothier Design Source
In conjunction with #IMadeYourClothes & #FashionRevolution, a clothing swap & film viewing.
Tickets free: RSVP

6pm, Saint Paul Collection at University Club,
Well this is fun! Go St. Paul. As a native, I will definitely be in attendance at this debut event.
Tickets: $60-150: Purchase

Sunday, 4/23
11am, I am Fabulous! at Hewing Hotel
Fashion inspiration from an unexpected source. I love the concept. And event producer Sarah, a gem!
Tickets: $10-40: Purchase

530pm, Queen Anna Grand Opening at 109 N 2nd Street
Nicole Jennings’ philanthropically-minded contemporary women’s fashion boutique opens with a bang.
Tickets free: RSVP

Monday, 4/24
6pm, Black Magic Woman III at Norseman Distillery
Art, music, & Norseman vibes. Heard great things so far, excited to check it out!
Tickets free: RSVP

Tuesday, 4/25 
6pm, FGI of MSP presents Online/Offline: The Business of Fashion at Bachelor Farmer
Guest speakers with highly decorated careers speak on building a better business/brand
Tickets: $10-25: Purchase

7pm, JoyNoelle 2017 at Aria
A consistently elevated designer presents her latest collection. Always V couture and V memorable.
Tickets: $15-50: Purchase

There’s actually even more going on than this. View the full calendar and learn about Fashion Week Minnesota.

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Fraying denim, fringe somewhere. When Coachella comes around, it’s like oh yea, it’s really spring. Outdoor concert-bound or not, it’s the season of double peace-signs in all the photos and otherwise dressing up in our full-on boho desert queen styles.

The distressed jean skirt is having a definite moment. Scouted a few favs:

Also available from this look:
rumba watch
 || tess & tricia tassel bracelet (currently on sale for $30) || rose gold fossil crossbody (currently on sale for <$90)

Photos by Isabel Kruse

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Choice. In this one innocent little word, there’s an inference of both a sense of self-agency and options. So much of life involves decisions, small and big, that propel us in one direction or another. Start/stop, yes/no, left/right. And it’s crazy how one decision can end up having a pretty big impact in how things unfold. Or the next decisions that come along. The openness of ways to navigate circumstances can be empowering and make me feel small at the same time! Options can be exhausting. Or stimulating. It really just depends on the moment. And it’s never random. History, principles, and the people and information we surround ourselves with all contribute to the options we see and the paths we end up taking… no man is an island. I don’t know, it’s just interesting I guess.

Sometimes I feel like multiple choice would be simpler. Fill in the circle for A, B, C, or D. Reduced options, one clear answer. But mostly that’s not real life. So it’s like… you just have to make a call sometimes. And trust yourself. Then walk it out. Yea, a lot of decisions deserve to be honored with your mind-time, seeking advice from people you trust, calculating pros and cons. But there are some you just really might as well make on a whim and not look back. I get that urge sometimes. Life’s too short to be overly planned & strategized with no room for spontaneity. And risk. And we can find a little solace in knowing that truly most things aren’t as hugely permanent or irreversible as we think. We evolve, life situations change. To the point where you can stare the same decision in the face 3 months later and be like well obviously A, when before it was obviously B.

And sometimes you have to not make choices and just chill. And just like be. And maybe nap. For sure nap. Turn on the Masters and let the adorable golf announcers lull you to the perfect little Sunday couch rest.

Annnd sometimes choices are little until they’re big. And while they’re little you give them matching weight and mind-time and as they grow they get more deference, investment, and commitment.

Wow, thoughts! Not really sure how that all came out. Since I started this post thinking I was going to talk about how so much of life is making choices you know are good for you. And how sometimes that’s getting yourself in your cute new leggings and hitting Summit Avenue for a run even when part of you is like orrrrr…. I could not. And how sometimes it’s nice to have an Ellie subscription box come in the mail that makes all the outfit decisions for you because it’s your entire workout outfit including a water bottle and maybe a jumprope or mini foam-roller in a box. All still true.

Outfit details:
aritzia bra top

ellie activewear leggings

photos by isabel kruse 




easy office to first-date dress via altar’d state. new so should still be on the rack/online. lots of compliments on this one when i wore it around town. love 3-piece looks like this. great shoes, simple accessories, & a dress that does the talking for u.



this post sponsored by altar’d state.

more lindsey kate life & style:
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