la vraie vie

The longer it goes between my last post and this one, the more epic I feel it needs to be. So I’m just gonna pop back in here quick before things get out of hand and I publish up a fully-birthed novel on that LindseyKate.Co. It’s funny the things you pick up as you go along and the unexpected ways you pick them up. For me, it’s definitely a collection of little things like the sun peeking through the petals of a pretty bloom blowing gently on the canvas of a bright blue sky reminding me to slow down and appreciate the simple things. And bigger things like saying “yes” to an experience that winds up flooding you with the realization that no matter how much “big city” you see, you’re still that small-town girl from Wisconsin.

No matter where you go and how you spend your time, you can pick these things up or leave them right where they are, letting them be for someone else’s story, but not yours. Your story is sacred. Since moving to New York, I’ve picked up quite a lot… wound up in endless situations that have me shaking my head and smiling so big, feeling so alive and so appreciative for that particular moment and the people I’m getting to share it with. I’ve learned from the wildly unpredictable principles people around here casually reveal with their little personal proverbs and witty stances. But I have a lot I’ve never and will never let go of. I’ll still cherish forever moments with my high school best friends and our girls trips and how even after 6 months of living in separate cities, when we get back together, we can finish each other’s sentences and even when we’re in such different life stages, we can still belly-laugh 10 times a day and dance in the most unexpected places. And the unconditional love I discovered from the new friends who I found in Minneapolis at one of my more uncertain moments in life that brought me to new levels of self-assuredness, and equipped me to take chances in the years to come. For family who has your back and stands by you through the up’s and down’s. And whose loyal energy you can feel even from 999 miles away.


So when you look at a Miami sunset, or catch an unexpected view of a crisp crescent moon over the Empire State Building out your East Village window, and it somehow settles your soul and teaches you something, just go on and pick that little thing up and stay woke for the next one.

6 Tips to Absolutely Crush it in your Career

People are always asking me, how are you always moving, doing. How are you everywhere? The answer is… I’m not. Lol! I really am either in NYC or MN never both at the same time, haha. I do relax! I go on chill, rejuvenating walks around Central Park, with favorite Spotify playlists rolling  through  my headphones. I spend hours at museums and galleries soaking up the beauty of art pieces. I lovvve a good run outside. I take 5 to pet puppies, smell the roses, admire architecture. I watch Frasier, Gossip Girl, and New Girl, sometimes even 3 episodes at a time! 🙂 I sip goooood wine and read the newspaper. I sip tea and turn up the tunes at my Le Petit Cheateau. You can get an idea of someone through social media and as genuine and carefree and organic as I may be there, I am still actually a private person with much of my life and thoughts and relationships- turning down voyeuristic reality tv show castings on the regular for that reason…! lol. So my chiller moments, my normal, my down-time in between isn’t always captured in-between the work-hard, play-hard social media depiction.The other answer is, I am actually very passionate about what I do. My work is inherently invigorating because I’ve found a sweet spot here with by Niche, my marketing (etc!) agency. Coming up with creative marketing strategies, connecting the dots with people and projects who have resonant overlap, sourcing visual inspiration and tailoring it to brands, finding the lifeblood of a business and helping churn that to the surface and then tell that story through multiple modes of communication to a target market… ah! It’s amazing. And there are incredible, beautiful, passionate, strong people I get to partner with on all sides of my work. Clients, partners, influencers, team members, etc…

Another probable explanation for the seemingly constant go-go-go… I do think I’m built with just a bit more natural vigor and stamina. As a Higgins, we have generations of entrepreneurship, project management, and hard work ethic flowing through our veins. And with my personality, being pretty high on the extrovert scale, it means “playing hard”, going out with good friends- hitting up events— more relaxing & restorative for me than a 3-hour nap!

(Images by Edelstein Photography, @Edelstein. Jewelry & Accessories via Goldfine Jewelry @goldfinejewelry @fantasmecollection, Wardrobe by Aura Boutique@auraboutiquempls, Make-up by Lady Vamp Artistry, @ladyvampartistry, venue: Brick x Mortar, @brickxmortar)

Allllll those caveats noted and considered, it is true though that I work very hard and can get a lot done in an hour, a day, a week, a month! A lot of people can. Some moms I know lovingly parent 3 kids, run a business, have a vibrant relationship with the love of their life, lead charity organizations in the community, have active social lives, etc… Some investment bankers I know work in front of a computer screen entering numbers and running models and preparing presentations literally 8am to 2am a few days a week for like 3 years of their lives. Because they have a dream and a vision of where they want to be and how they want to live some day. So many are busy, so many are getting a LOT done in a seemingly miraculous way. So I don’t pretend to be special here!! But since you’re asking, and more specifically, since Samantha Strand (savvy young business mogul on-the-rise and daughter of one of our clients, Jill of Uplift Fitness), with Better You has invited me to write about my life outlook and approach to the business world, I’ve come up with some of the active ingredients that seem to be part of my professional productivity!

1. Stay healthy. You are your secret weapon. But you are only one person. With a body with very real limits. And a mind with very real limits. Be aware of those, honor those. Check your vitals! Are you eating well, sleeping well, exercising, drinking water. Is your home and work space clean, comfortable, inspiring? As a former mental health therapist I noticed that many personal problems could be alleviated by first fixing those things!

2. Focus on the priority of the moment. This is always evolving for me. As business owner of by Niche, I have many roles with many avenues of work vying for my attention. Operations, sales, team training, bookkeeping, our own marketing, business development, networking… the list goes on (and on and on and on). Then with many clients and varying levels of urgencies per task and as well as amount of hours allocated per project, there is a real weighted system which must be kept in mind in order for our business to stay healthy, effective and lucrative. I have to decide – for this hour, I will focus entirely on ___. If something comes up in that hour that needs to suddenly be a priority, I have to quickly evaluate and then decide to give that my attention and energy for ____ amount of time before returning to initial priority. The to-do list is endless. But we can use our best judgment to determine the priority to focus on, and then unapologetically give that our focus.

3. Stay inspired. Learn from those a few steps ahead of you and Find and spend regular time with people whose lives and careers embody where you would like to be in 3, 5, 10, 30 years. I have been lucky enough to encounter incredible, inspiring people at just the right moments in my career who have given me just what I needed in that moment to make it to the next phase or to make a tough business decision. There are people in the world whose life experiences and accrued knowledge make them wise and full of beautiful insights that would have taken us 25 unnecessary mistakes to arrive at. These people are gold to your career. Honor them and support them. Learn from them.

4. Stay grounded. Do not forget about real people, real relationships, and in-person memory-making and moment-collecting! Life, especially in NYC, can whiz by and it’s the richness of shared life experiences that bring meaning and depth to our lives. Do things often and regularly that replenish your core. I noted above some of mine– impressionist art, a good slow jam, white sand beaches, a good quality periodic shoe splurge.

5. Have a mantra. For the year, for the season, for the moment. Literally say it out loud. There are literal entire schools of thought in psychology and highly empirically-supported cognitive explanations to the benefit of audible self-talk. It connects your language production portion of your brain – Broca’s area, in the frontal lobe region- responsible for executive functioning including inhibition-control, planning, attention/focus, physically speaking connects that area to the longer-term memory areas like the hippocampus, meaning you really begin to own and operate under that thought! So so amazing how the brain works and how we really can train ourselves to believe the best in ourselves and be the best version of ourselves. Our brains and bodies will catch on 😉

6. Just do. Go, go, go. Put legs to your dreams. Put walk to your talk and get after it!!

I’ve never been good at keeping things brief. Haha, so if you’ve read all the way through this, consider me impressed and also honored. Thanks for your time. Best wishes on your endeavors, you got this! I hope you’ll follow me and by Niche on Instagram and Twitter to stay connected. Links below!

More Lindsey Kate—> INSTA: @lindseykateco / TWITTER: @lindseykateco / SNAPCHAT: @lindseykate_xo

More by Niche—> INSTA: @byniche  / TWITTER: @byniche / WEBSITE:

That’s Amore

You’ll know it when you’ve tasted it. And once you’ve tasted it you’ll know everything before wasn’t it. For some it starts strong. For others a slow build. Whatever it looks like, for however long you get to have it- some lucky ones forever, it’s … magic. I really think it is. I don’t think we’re built to really know what to do with it. There aren’t rules because the two involved are the only two with that chemistry and fit in the whole world. So I guess we do our best. We enjoy it, feeling like we’re on cloud 9, blissfully denying anything that doesn’t fit our dream. We run from it, scared it’s too good to be true. We get hurt and we hurt back. It’s simple, it’s complicated, it’s whatever.

Sometimes we have to kiss a lot of princes before we find our king. Just don’t kiss frogs. That’s gross. And never lose you in it all. Be true to your heart, your intuition. Don’t rush your moment. Take risks if you feel it’s the thing to do. Ask your friends for advice… consider it always. Follow it sometimes, sometimes don’t. We can only control our own side of this thing called love. I think in accepting that neither of us are perfect, there’s this mix of stretching ourselves for that someone special, pushing through, and being honest about our limits, our own needs. But the common denominator is that at the end of the day… we all need someone who is ready for love too. Who is ready for us. And who we’re ready for. Who brings out the best in us, and us in them. Who sees us for who we are and loves us because of that and in spite of that. Who treasures us. Who takes the good, the bad, the ugly and gives you his. Who’s strong when we’re not, who accepts our strength when he’s not. Who looks at you from across the room and smiles, shaking his head like… “are you even real?” Who makes you want to twirl around in your living room to your favorite songs and who, when you think of him just walking down the street you can’t help but smile.

It’s one of the most beautiful things in the world. And it’s worth holding onto and fighting for. As long as you can. If you’re one of the lucky ones, don’t let go.

And hey, I really believe… eventually, love will find us all.



Of the best moments, some were casual, homey, cozy — snuggling up with baes after some evening adventure lol-ing in pajamas, some were big loud or fancy – trotting around paris, nyc or dancing on tables yes, even that. Some moments I would really rather forget…! Some I wish I could hold onto and replay forever and ever and ever.

I took some time to deep-scroll the photos. One theme rings so true. GOOD PEOPLE. BIG SMILES. SMILING GOOD PEOPLE. LOVVVVE.

There’s been so much hope and energy wrapped up in 2017. Beauty created. Beauty enjoyed. Sweet moments displayed or treasured up in my heart just for me and who I was with.

Learned to softsmile.
Taught a boatful how to lakesurf.
Reconnected with a college friend.
Made a new lifelong friend out east.
Got another niece!!
Discovered avocados.
Did solo karaoke for the first and last time
Learned to love solo café visits for wine with the NYTimes.
Realized I can still do a back walkover.
& do my make-up in less than 7 minutes.
Casted models too many times than I should be allowed to.
Produced a New York Fashion Week event
Fell in love with Vouvray, Sancerre, Josh, Rioja!
Enjoyed sunsets, snowy winter wonderlands, flowers in bloom.
Held a lot of puppies and babies.
Splurged on an NYC leather jacket
and a pair of NYC heels from SJP herself!
I got to collaborate on a jewelry line.
Do stuff with XGames and more importantly the afterparty.
See a million works of Monet in one place.
Twirled around in the middle of a quite lit and super unexpected post-Northern Vogue dance party

Oh yea, this thing called by NICHE!!! Gosh I’ve learned a lot. More than I wanted to! More than I expected and in different ways than anticipated. Learning usually means struggle to get there. But worth it on the other end. Taking risks, pushing myself so hard. I’ve had some of my highest highs through this business, some of my zaniest days, and honestly also experienced more feelings of total exhaustion, complete stress, and lots of moments wondering what I got myself into! And so grateful, so so grateful to those who’ve believed in me and this business from the start. You never forget the people who took a chance on you. There’s a very special place in our hearts for those who saw us before anyone else. 40 clients and many projects later… Small and big. Local & National, we’re still here!  The funnest part is seeing it work!! Seeing good people and good brands grow as we work together. These theories, these ideas, richly developed and based in things playing out in favor of our partners. It’s incredibly rewarding.

Oh yea, this thing called NYC!!!! I live there now, (here!) What. I know how long I can zone out on the subway before I should start paying attention to the stops again. They know my name at the Starbucks a block away. This world epicenter for business, culture is expanding my horizons. Showing me opportunity. I’m meeting the most interesting people! Hearing the most fascinating perspectives. And discovering things that feel wrong socioculturally and get at my heart that I want to find ways to jump in and support real change.

Oh yea, this thing called LOVE!!! I’ve felt things this year I’ve nevvver felt before! Took some risks, followed my heart.

Thank you for being part of this journey. If you’re reading this, you have been in some way! Every single year gets better and better. I can’t wait to see the bright future ahead in 2018!

Follow along on the Insta: @lindseykateco
See what by Niche can do with your brand: Email


One of the highlights from this last year was working with Sara Goldfine on this jewelry collection called Fantasme. It was really cool to be part of the design process from start to finish with her and our other collaborator, Jeannine Cavallo. It was like, ok if there was any dream piece of jewelry you could put into the universe, what would it be?! We dove into inspiration and found ourselves drawn to the elements of illusion and ornate embellishment that we were seeing in top couture design houses like Dior, Chanel, Miu Miu.

We wanted pieces that absorbed & then reflected the enigma of womanhood. The complex yet congruous elements of femininity- the element of mystique & playful, provocative & demure, bold yet relaxed. To create jewelry and accessories that can be unexpected and exciting, that elevate an entire look and vibe from the moment it’s fastened on.

The style, lifestyle, and personas of iconic or stand-out women & heroines past and of-the-moment were deeply interwoven in the development of this line – Anna Dello Russo, Miroslava Duma, Giovanna Battaglia, Michelle Obama, Kendall Jenner, Audrey Hepburn, Olivia Pope, Blair Waldorf, Olivia Palermo, Emma Watson.

We wanted pieces that could be styled for the every day or for those dolled-up-to-the-max moments. I’ve loved seeing each piece take different forms when styled by different photographers and stylists with various visions and aesthetics. I think for being pieces with such a strong point of view, they’re surprisingly transcendent among several types of fashion-leanings.

Each of the pieces have been made by hand with heart, with silks, wools and cotton bobbinet sourced from Europe meticulously by Jeannine Cavallo, a local fashion designer who trained under master embroiderists at the renowned LeSage in Paris.

I hope you love what we’ve created.

Each of the Fantasme Collection pieces and additionally — all Goldfine Jewelry pieces can be purchased at 15% off with the code Lindsey Kate. Purchase for Christmas tonight!

Catch me on the gram: @lindseykateco